Posted in Hot News on July 29, 2010
"Wherever we went, we made sure people heard Mike," says Duke. "We pushed it as much as possible."Pockets of buzz were created at universities from Michigan State to Marquette, enough to lure Posner onto the road in 2008."I'd get a show booked at one of these schools, where the only way people knew my music would be this one guy from Groves who went there," recounts Posner. "So I'd perform for a hundred, 150 people, and just kill the show. Then I'd come back a few months later and have that whole school unlocked. I did that all over as much as I could."That woodshedding was crucial, says Posner, who had never performed for a crowd before a high-school basement party in '06. When his mixtape earned him his record deal in '08, he immediately told the label to "just chill. I'm going to go back to school and keep building this up by myself."Playing live, he says, "is a skill, like being in a studio -- you develop and get better at it over time. You see it with some producers, who make hit after hit, and they're just not good performers. So I've been lucky. I've done probably [more..]